Evolve Tennis Academy has become a familiar name for tennis coaching across Sydney’s Northern Beaches, with locations in Collaroy, Belrose and Avalon, as well as Kooroora.
Online Projects began working with Evolve after COVID, when the academy wanted to strengthen its online presence and bring more players onto its courts. What started as a website project developed into an ongoing partnership spanning more than four years.
Building a stronger online presence
Evolve needed more than a website that simply listed its programs and locations. As the academy expanded, it required a digital marketing setup that could support new venues, promote coaching programs and generate a steady flow of enquiries.
Online Projects initially designed and developed a new website for the academy. Over time, the work expanded to include a second website, SEO, landing pages, Meta advertising, content, organic social media and CRM support.
Managing these services together helped create a more consistent experience for parents and players searching for tennis lessons across the Northern Beaches.
Supporting growth across multiple locations
When the partnership began, Evolve Tennis Academy operated from three sites. It has since expanded to seven full locations and, according to the academy, is now among the 10 largest tennis academies in Australia.
That growth required the online infrastructure to grow as well. New programs, locations and campaigns needed their own pages, content and advertising support. Online Projects worked alongside the Evolve team as the academy expanded, updating its websites and marketing systems to reflect the changing business.
For a local sports academy, visibility is especially important. Parents and players often search by suburb, age group, program type or playing level. Clear location information and well-planned landing pages make it easier for people in areas such as Collaroy, Belrose and Avalon to find relevant coaching options.
What Evolve Tennis Academy says
Ryan, one of the directors at Evolve Tennis Academy, shared his experience working with the Online Projects team:
“If you’re looking for marketing leads or anything to do with Facebook ads, the best place to go is Online Projects. Can’t recommend them highly enough. Go give Rhys and the team a call.”
A long-term Northern Beaches partnership
The relationship between Evolve Tennis Academy and Online Projects has continued for more than four years. During that time, the work has grown from a single website project into broader support across the academy’s digital marketing and online systems.
As Evolve continues to grow across the Northern Beaches and wider Sydney, Online Projects remains involved in supporting its websites, advertising, SEO and content.
