Lux Landscapes provides high-end landscaping and outdoor living services across Sydney’s Northern Beaches. The business came to Online Projects through a client referral after relying mainly on word of mouth for new work.
The goal was not simply to generate more enquiries. Lux Landscapes wanted to reach homeowners planning higher-value projects and avoid wasting time on leads that were unlikely to suit its services or project budgets.
Moving beyond word of mouth
Online Projects developed a content plan that showed the standard and style of work Lux Landscapes provides. This helped potential clients understand the business before making an enquiry and gave the marketing campaign a clearer way to attract suitable projects.
The content was supported by Meta advertising and a dedicated landing page. The enquiry process included qualifying steps designed to filter out poor-fit leads and focus the campaign on homeowners with realistic projects and budgets.
Building a wider digital marketing strategy
After the initial campaign began producing results, Online Projects took on more of the company’s digital marketing. The work expanded to include a new website, social media, ongoing advertising and SEO.
Rather than treating Meta Ads as a separate service, each part of the marketing now supports the same goal. The website presents the quality of the landscaping work, the content helps prospective clients assess whether Lux Landscapes is right for their project, and the advertising brings that work in front of more Northern Beaches homeowners.
Strong leads from the Northern Beaches
Lux Landscapes reported a significant increase in Meta enquiries, with strong leads beginning to come through soon after the new content and advertising were launched.
The quality of the presentation was particularly important to the client. After spending six or seven years trying to find the right marketing and social media company, the Lux Landscapes team felt that Online Projects understood how its work needed to look and how the business should be represented.
“I engaged Online Projects to help me build my website, Meta Ads, social media and now SEO to really help drive traffic. I couldn’t recommend Online Projects more highly.”
The ongoing partnership now covers the main parts of the company’s online presence, helping Lux Landscapes reach more suitable clients across the Northern Beaches while maintaining the high-end positioning of its work.
