Strokes Gained Studio is a golf performance facility based in Brookvale on Sydney’s Northern Beaches. When the team approached Online Projects in early 2024, its main goal was to increase memberships and bring more golfers into the studio for trial sessions.
At the time, the studio had around 140 members and room to grow. Online Projects began by developing a dedicated landing page and running a Meta Ads campaign focused on local awareness and trial bookings.
Improving the advertising strategy
The campaign changed as the studio learned more about its audience. Online Projects worked with the Strokes Gained team on different advertising strategies, content formats, introductory offers, pricing approaches and membership tiers.
Meta Ads were supported by Google Ads, giving the studio a way to reach Northern Beaches golfers across both social media and search. Online Projects also assisted with content production and updated the website to improve how the business presented its facilities, memberships and services online.
This was not a fixed campaign that ran unchanged for two years. The advertising and offers were regularly reviewed based on enquiries, trial bookings and the needs of the business.
Growing from 140 to around 185 members
Strokes Gained Studio increased its membership from approximately 140 to around 185 members during its work with Online Projects. The studio is now close to its intended membership capacity, allowing the business to focus more closely on pricing, membership value and revenue per customer.
For a specialised business in Brookvale, local targeting was an important part of the campaign. The advertising needed to reach golfers who could realistically visit the studio from Brookvale and surrounding Northern Beaches suburbs, rather than generating broad interest from people outside the service area.
Clearer reporting and ongoing support
Harry, one of the founders of Strokes Gained Studio, said the relationship helped the team better understand what was happening behind its paid advertising.
He explained that previous agencies had not taken the time to properly walk them through the back end of the campaigns. Working with Online Projects gave the studio a clearer view of how the advertising worked and how it could get more value from its budget.
Being able to contact the team when needed was also an important part of the relationship.
“If you need anyone to help with your online ads or content, I definitely recommend giving Online Projects a go.”
Digital marketing for a Northern Beaches business
The work with Strokes Gained Studio shows how an ongoing digital marketing campaign can support a local Northern Beaches business as it grows. For the Brookvale studio, that has included Meta Ads, Google Ads, landing pages, content production and website improvements, all tied to the practical goal of increasing trial bookings and memberships.
