Enhancing User Experience

In today’s digital age, Google’s primary objective is to provide users with the best possible answers and experiences when they search for information.

Image of the laptop on top of the desk that shows the word "Digital Marketing" on screen.

Digital Marketing for Dummies: Debunking Myths and Simplifying Strategies

Digital marketing can be intimidating, especially if you’re new to the game. But fear not, because we’re here to simplify things for you. In this blog post, we’ll be debunking some common myths about digital marketing and explaining some simple strategies you can implement to get started. Myth #1: Digital Marketing Is Only for Big …

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New Google Algorithms

Google now considers user experience in its algorithm as a factor to rank pages in its SERPs (Search Result Pages).   Google updates that disrupt SEO are not entirely new. In the past, we have experienced updates that have seen some page experience signals validate whether a website page is optimised for mobile or whether …

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Facebook IOS 14 Update

Facebook in its publication announced how Apple’s updates with iOS 14 will influence how we receive and process conversion events from tools like the Facebook pixel.   The digital ads ecosystem is extremely dynamic and keeps changing. Whether it’s new government regulations or tech company policies, changes have been recorded in the past and will …

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