Web Design
Northern Beaches
Online Projects designs and develops websites for businesses across the Northern Beaches from our Manly office. Most of our business websites are built on WordPress, giving clients a flexible platform that is easy to manage and suitable for ongoing SEO.
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Web design focused on leads and sales
Every project starts with what the website needs to achieve. For a local service business, that may mean more phone calls, quote requests or bookings. For an eCommerce business, the priorities may be product discovery, checkout performance, organic visibility and higher conversion rates.
Our team brings web design, development, SEO and conversion strategy together from the start. This reduces the risk of launching a good-looking site that later needs to be rebuilt for search engines, paid campaigns or tracking.
WordPress website design and development
WordPress is our preferred platform for most service, professional and lead-generation websites. We design the structure around your services, customers and search opportunities, then develop a responsive site that your team can update without relying on a developer for every small change.
Projects can include custom page layouts, Elementor or Gutenberg editing, forms, booking integrations, CRM connections, analytics, technical SEO setup and Australian website hosting.
Shopify and WooCommerce eCommerce websites
For online stores, we recommend Shopify or WooCommerce based on your products, catalogue size, existing systems and internal resources. Shopify can suit businesses wanting a streamlined hosted platform, while WooCommerce works well when the store needs to sit within a flexible WordPress website.
We plan category and product structures, navigation, mobile shopping, payments, shipping and the checkout journey. eCommerce SEO can also be included so product and category pages are structured for organic search from launch.
Website redesigns
You do not necessarily need a new website because the existing one is a few years old. A rebuild makes sense when poor usability, slow performance, weak mobile design, technical limitations or an outdated structure are getting in the way of marketing or sales.
We can redesign existing WordPress sites or move a business to a platform that better fits its current needs.
SEO and conversion rate optimisation
Web design, SEO and conversion rate optimisation should support each other. We consider page structure, internal linking, metadata, indexation, structured data where appropriate, mobile usability and site speed during development.
For eCommerce businesses, our SEO team can work on category targeting, product optimisation, technical SEO and shopping feed visibility. Conversion rate optimisation can then use analytics, user behaviour and testing to improve important parts of the journey, such as landing pages, forms, product pages, carts and checkout.
How our website process works
1. Discovery and planning
We start with your business goals, target customers, competitors and existing website data. We map the required pages, functionality, content and integrations before design begins.
2. Design and development
Once the structure is agreed, we design and build the website, with opportunities for feedback during the project. Most standard website projects take around four to eight weeks, depending on scope, content and how quickly feedback is provided. Larger eCommerce and custom development projects usually require more time.
3. Testing, launch and support
Before launch, we test the site across common screen sizes and browsers, review forms and tracking, check redirects where required and complete technical launch checks. We can also provide hosting, maintenance, security updates and ongoing website improvements after launch.
Web design for the Northern Beaches
We work with businesses across Manly, Brookvale, Dee Why, Freshwater, Balgowlah, Frenchs Forest, Narrabeen, Mona Vale, Avalon and other Northern Beaches suburbs. We also work with clients elsewhere in Sydney and around Australia.
Being based in Manly makes it easy for Northern Beaches clients to work directly with a local team while still getting access to website development, SEO, paid media and conversion expertise under one roof.
Frequently asked questions
Website cost depends on the number of pages, design requirements, content, integrations and functionality. An eCommerce build will also vary according to catalogue size, payments, shipping rules and platform requirements. After discussing the project, we provide a defined scope and quote rather than forcing every website into the same package.
A typical business website takes around four to eight weeks. Timing depends on project complexity, content preparation, integrations and feedback. Larger Shopify or WooCommerce projects may take longer.
We build websites with technical and on-page SEO foundations in place, but launching a new website does not guarantee Google rankings. If organic search is an important acquisition channel, Online Projects can provide ongoing SEO, local SEO or eCommerce SEO after launch.
Yes. Conversion rate optimisation can identify where visitors abandon forms, product pages or checkout journeys and test changes intended to improve enquiries and sales. This is particularly useful for websites already receiving meaningful traffic.
Talk to our Northern Beaches web design team
Need a new WordPress website, a Shopify or WooCommerce store, or a redesign of an existing site? Talk to Online Projects in Manly. We can review what you have now, recommend the right platform and scope the website around your marketing and business goals.
