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AI Recommends

AI SEO optimises your site and brand for AI powered search engines like Google’s AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot by focusing on key differences from classic search:

• Citations replace traditional keyword rankings, with AI quoting sources directly.
• Answer Engine Optimisation (AEO) prioritises being cited in AI responses over organic page position.
• Users ask full questions and compare AI-generated answers before clicking.
• Voice search integration makes natural language content more valuable.

We are a full stack performance partner for owner-led businesses across Australia, integrating web, SEO, Google Ads, and social media into one system to drive real enquiries through AI SEO with a focus on:

• Transparency with plain language reporting
• Accountability through a unified team
• Practicality targeting revenue outcomes
• Speed via fast testing cycles and direct access to implementers

No. Traditional SEO focuses on crawlability, indexation and google search results. AI SEO adds optimisation for AI generated responses. You need both working together for full search visibility.

Most clients see measurable changes in AI visibility within 3 to 4 months. Enquiry growth depends on your industry and competition, but we track progress monthly so you see movement early.

Yes, to a degree. We can track when users click through from AI generated results in ChatGPT to your site but Google AI Overviews clicks can’t be separately tracked from classic organic search traffic. Full attribution is harder, but we set up tracking that captures the journey from search to enquiry.

It depends. Thin AI content without human review can hurt your rankings and trust. We either write original content or heavily edit AI drafts to meet quality and compliance standards.

Yes. We work with businesses across Australia. Our approach applies anywhere, though we have deep experience with Sydney-specific local search and Australian compliance requirements.

The Sydney Edge:

• Real-Time Sync: Same time zone, fast responses, Sydney-based strategy.
• Local Dialect: Content written in Australian English that resonates with local intent.
• Compliance Ready: Specialist knowledge of AU legal, health, and finance regulations.
• Suburb Expertise: We know the difference between a lead in Surry Hills vs. Seven Hills.

Many agencies still focus on traditional search results and keyword rankings alone. We optimise for both Google search and AI platforms, with everything tied back to your CRM and lead pipeline.

Usually not. We work with your existing site and make improvements to content, schema and structure. If a rebuild makes sense, we can handle that too, but it is rarely the first step.

Projects follow a clear timeline: Audit and strategy in weeks 1-4, foundations in weeks 5–8, then ongoing monthly optimisation with measurable tests and reviews.

Step 1: Discovery session
A 45-minute call to review your site, tracking, CRM, analytics, current Google rankings, and enquiry sources.

Step 2: Technical and content audit
We assess indexation, schema, content quality, and rankings across Google and AI features to identify strengths and gaps.

Step 3: AI SEO plan
You receive a roadmap detailing pages to build or improve, entities to strengthen, and tracking to implement.

Step 4: Implementation sprint
We launch content updates, schema markup, internal links, and CRM workflows to capture and follow up AI search leads.

Step 5: Monthly optimisation cycles
Each month focuses on 2–3 tests like FAQ clusters, location pages, schema types, and competitor updates, followed by review and planning.

The goal is steady growth in search visibility and AI discovery, tied to enquiries and conversions.

Book a strategy call with Online Projects to review your current SEO and AI search visibility. We will look at where you stand today and where the opportunities are.

What happens on the first call:

• We review your site, current enquiries and lead flow
• Quick look at your search presence for 3 to 5 key queries
• Identify obvious gaps in AI visibility and search optimisation
• Discuss whether our approach makes sense for your business

We make AI search practical for Sydney businesses. Not something abstract or experimental. If you want a digital marketing strategy that connects search visibility to actual revenue, let’s talk.