Rhys Treasure
Co-founder of Online Projects | Website & Paid Media Specialist | Authority on building scalable systems
Rhys Treasure is an Australian agency strategist and the Co-Founder of Online Projects, a Sydney-based digital marketing agency headquartered on the Northern Beaches, specialising in SEO, paid media, web development, content creation, and social media management.
Professional Overview
Professional Background
Professional Overview
With a team of 30+ industry specialists serving 100+ clients across more than 30 industries, Rhys leads with a focus on building scalable marketing systems, improving unit economics, and integrating AI into agency operations. He is known for his commercially grounded approach to digital growth, building processes and teams that perform without constant oversight.
Professional Background
Prior to Online Projects, Rhys built his foundation in business operations with hands-on experience in the racquet sports industry. That background gives him an intimate understanding of how sports organisations operate, from membership and venue management through to coaching and competition programs, and informs a practical, insider approach to helping sports businesses build their brand, attract new members, and implement marketing systems that actually fit the way they run.
Posts by Rhys Treasure
SEO for Accounting Firms: Complete Guide to Attract More Clients
Key Highlights This guide from Online Projects explains SEO for accounting firms, written for practice owners and marketing managers wanting to grow their client base through organic search. Getting Started with SEO for Accounting Firms SEO for accounting firms involves optimising your website and online presence to rank higher when prospective clients search for accounting […]
SEO for Real Estate Agencies in Sydney: Complete Guide to Dominate Local Search
Key Highlights This guide explains SEO for real estate agencies in Sydney, written for agency owners and marketing managers seeking to generate leads beyond portal listings. Here’s what you need to know: Real estate searches rank as Australia’s third most popular digital trend. Agencies that invest in local search engine optimisation capture qualified leads directly, […]
SEO for Hotels in Australia: Complete Guide to Drive More Direct Bookings
Key Highlights This guide explains hotel SEO for Australian accommodation providers looking to reduce dependence on online travel agencies and increase direct bookings through their own website. Introduction to Hotel SEO Hotel SEO is the practice of optimising your hotel’s website so it ranks higher in Google search and other search engines when travellers look […]
SEO for Tour Operators in Sydney: Complete Guide to Local Search Domination
Key Highlights This guide explains how SEO for tour operators in Sydney works, written for activity providers and tourism businesses looking to increase direct bookings through better search engine visibility. Getting Started SEO helps Sydney tour operators rank higher in local searches and attract more bookings through targeted visibility. When potential customers search for harbour […]
How to Optimise Images for SEO: Complete Guide for Better Rankings
This guide explains how to optimise images for SEO, written for Australian website owners, marketers, and developers who want their visual content to rank higher in Google Images and drive more traffic to their websites. Why Image Optimisation Drives More Traffic Image SEO is the practice of optimising images on your website so they rank […]
Are Orphan Pages Bad for SEO? The Complete Guide to Finding and Fixing Them
Key Highlights This guide from an SEO perspective explains how orphan pages affect SEO performance for website owners, digital marketers, and SEO specialists managing Australian business websites. What You Need to Know About Orphan Pages and SEO Yes, orphan pages are bad for SEO. They drain crawl budget, miss out on link equity distribution, and […]
