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Google Ads by Online Projects

Google Ads Agency Sydney

Be there when they’re searching

We build digital marketing campaigns, including Google Ads (ex Google AdWords), that put your business in front of the right people, at the right time, with the right message.

As a digital marketing agency, we help businesses find the right solutions for their advertising needs, ensuring they connect with their ideal customers efficiently.

 

When someone’s ready to buy, search intent matters and that’s where we come in. As a Sydney-based Google Ads agency, we manage every part of your campaign to drive traffic to both your website and physical locations, so you can focus on running your business.

 

Maximising your online visibility is at the core of our digital marketing strategy, helping your brand stand out across all digital channels.

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Why Our Google Ads Work

We don’t just chase clicks. We build strategies that convert.

We achieve results through a combination of skilled marketers and advanced tools, ensuring every aspect of your campaign is optimised for success.

Our clients trust us because we deliver clarity, performance, ongoing optimisation and transparency, not guesswork.

Every campaign is aiming to achieve the specific goals set by the client, including increasing website traffic.

Built to convert, not just click

Every campaign is structured around leads, sales and ROI, not vanity metrics.

Weekly optimisation

We don’t wait for monthly reports. We refine your campaigns weekly because regular optimisation is critical for campaign success.

Full-funnel campaign builds

We think beyond the first click, tracking the user journey from search to sale.

Managed by real humans

No autopilot. Just smart marketers using data and experience to make the right calls.

Proof It Works

Better keywords. Better leads. Bigger conversions.

YourFilm came to us frustrated with irrelevant leads and a previous agency that didn’t get their niche. We rebuilt the strategy from the ground up, ditching generic keywords, refining targeting, and focusing on what mattered. The result? +68.43% increase in conversions achieved through our expertise in managing and optimising campaigns and a clear drop in wasted ad spend.

We’ve worked with a wide range of clients, delivering tailored solutions that drive measurable results.

We’ve helped dozens of Australian businesses achieve similar outcomes, from local service providers to national eCommerce stores, and have extensive experience managing campaigns for both small businesses and large brands.

YourFilm

What We Do

Complete Google Ads Management

We manage every aspect of your Google Ads campaigns to improve ROI, reduce wasted spend and generate real results.

Our Google Ads management service includes:

Identifying high-performing, relevant keywords that drive profitable traffic using Google’s data, competitive insights and in-depth research tools.

We set up accurate tracking across Google Analytics, GA4, Tag Manager, call tracking tools and your CRM to measure the actions that matter most.

Search, Display, YouTube, Shopping and Remarketing campaigns built for your specific goals, giving you greater control over targeting, budget allocation and ROI.

Crafting and testing ad variations, extensions and creative frameworks to improve CTR, ad relevance and conversions.

Ongoing bid adjustments, keyword optimisation, audience refinement and negative keyword expansion to keep performance strong and avoid wasted spend.

We use a combination of manual CPC, Target CPA, Maximise Conversions, ROAS bidding and automated rules to keep costs efficient and predictable.

Full access to your account, with clear reporting on KPIs that matter. We use analytics and dashboards to measure results, highlight trends and guide next steps.

We ensure all campaigns follow Google’s advertising policies, including compliance for sensitive industries such as healthcare, finance and education.

Proof It Works

Landing Page Optimisation

Ads drive traffic. Landing pages drive conversions.

We review and optimise your landing pages to ensure they are fast, persuasive and built for action. This includes:

  • Page layout and mobile responsiveness
  • CTA clarity and friction removal
  • Form improvements and message testing
  • Speed and performance optimisation
  • Tracking setup for accurate measurement

Strong pages lead to better Quality Scores, lower CPCs and higher conversion rates.

Campaign Types We Manage

As a full-service Google Ads agency, we cover the entire suite of campaign types to reach customers wherever they are.

The Google Display Network allows your ads to appear across a vast display network of partner websites, helping you reach targeted audiences and build brand awareness beyond just search results.

For eCommerce businesses, we help drive sales both in your physical storefront and your online store by leveraging search ads, location extensions, and conversion-focused strategies.

With Google Ads, your business can reach potential customers across the internet, ensuring your message is seen on mobile devices, search platforms, and a wide range of websites.

Text-based ads that appear at the top of Google’s search results, capturing people when they’re actively looking for your product or service.

Search Ads are highly effective because they allow you to reach audiences with existing demand, ensuring your ads are shown to users who are already interested in what you offer.

Eye-catching image or banner ads that appear across millions of websites, designed to build brand awareness and remarket to past visitors. These display ads can amplify your brand’s visibility by reaching a wider audience and reinforcing your message wherever your customers browse.

Visually appealing display ads are crafted to drive clicks from targeted audiences, increasing user engagement and maximising your advertising impact.

Engage audiences through video on the world’s second-largest search engine. One reason YouTube Ads are successful is that maintaining creative consistency helps engage viewers and drive better results. Perfect for storytelling and visual impact.

For eCommerce businesses, Google Shopping Ads showcase your products directly in search results, driving qualified, ready-to-buy traffic. Shopping Ads can also help you optimize your profit margins by allowing you to focus your budget on your most profitable products and categories. They are ideal for businesses with hundreds or even thousands of products, making it easy to manage large inventories efficiently and drive online sales . Ultimately, Shopping Ads are designed to drive sales by connecting your products with customers who are ready to purchase.

Re-engage users who have already visited your website. Remarketing involves adding users to specific lists based on their interactions, allowing for highly targeted ads. We use remarketing lists, custom audiences, and dynamic remarketing to convert warm prospects into paying customers. These remarketing lists can include users who have added products to their cart or completed other key actions on your site. Remarketing ads can also be shown in Gmail, reaching users across multiple channels.

We use geo-targeting, radius targeting, location extensions and local campaigns to bring foot traffic to physical stores and service areas.

Why Work With a Google Ads Agency

Outsourcing your Google Ads management saves you time and internal resources, letting you focus on running your business while experts handle the rest.

A professional Google Ads agency:

  • Focuses on generating qualified leads, ensuring your campaigns attract prospects who are more likely to convert and drive business growth
  • Optimises budgets to focus on high-converting keywords and avoid wasted clicks, ensuring better ROI. Effective Google Ads management is a smart investment that can deliver measurable returns and improve your advertising ROI.
  • Applies advanced bidding strategies and automation to improve ROI
  • Implements negative keyword lists to eliminate irrelevant traffic
  • Uses data-driven targeting (demographics, in-market audiences, custom intent) to reach the right people
  • Gives you more control over your campaigns, allowing for greater flexibility and targeting effectiveness
  • Provides transparent reports and full access to your ad accounts. You can easily share campaign results and insights with your team for better collaboration and decision-making.
  • Tracks key performance indicators like conversions, CTR, cost per lead and ROI. Tracking phone calls as a conversion metric is also essential for measuring direct customer contact and campaign performance.
  • Continuously tests, analyses and refines campaigns for ongoing improvement
  • Develops tailored strategies specifically designed to meet individual business goals

 

In search engine marketing, campaign outcomes depend on various factors such as industry, competition, budget, and campaign objectives, so results and costs may vary.

Transparent Reporting You Can Trust

We believe you should always know where your ad spend goes. That’s why we provide clear reports showing what’s working, what’s not, and where we’re heading next. Agencies provide full transparency and accountability regarding ad spend and campaign performance.

Every report includes the KPIs that matter: conversions, cost per lead, CTR, ROAS and more, so you can make informed decisions backed by real data.

We also help you evaluate campaign performance and ROI to ensure your advertising spend is delivering the best possible results.

Why Choose Online Projects

We have a dedicated Google Ads team focused on delivering outstanding results for our clients.

Not all Google Ads agencies are built the same. Here’s how we stack up.

We have offices in Sydney and other key locations to provide personalized service and accessibility for our clients.

The other guys

  • One-size-fits-all packages that ignore what you actually need
  • Pitched by experts, handed to interns
  • "Let’s circle back" but nothing ever happens
  • You’re funding their office fit-out
  • More focused on locking you in than growing with you
  • Poor communication and lack of transparency are common issues with other agencies.
  • Strategy built for your business goals and audience
  • Direct access to the people doing the work (yes, including the founders)
  • Transparent communication, clear timelines, no surprises
  • Full access to your ad account and performance metrics
  • Data-driven decisions that increase leads and sales
  • Boutique on purpose because we actually give a sh*t
  • We put your business at the heart of every campaign, ensuring our passion and focus drive your success.
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Who We Help

Local Businesses

For service-based businesses, we build lead generation campaigns that bring qualified enquiries straight to your inbox.

Our strategies are designed to keep your business top of mind for potential customers, strengthening brand recall during their research and decision-making process.

eCommerce Retailers

For Shopify and WooCommerce stores, we manage high-performing Google Shopping and remarketing campaigns that boost conversions and revenue.

Whether you need more leads or more sales, our Google Ads management adapts to your goals, your audience, and your budget.

We have experience handling a lot of products and data for eCommerce clients, ensuring efficient and effective campaign management.

Frequently Asked Questions

Google Ads is a pay-per-click (PPC) platform that shows your ads to people already searching for your product or service. Unlike social media or display advertising, it targets active intent, meaning you appear when customers are ready to buy.

We manage all major Google Ads campaign types including Search, Display, YouTube, Shopping and Remarketing. Each serves a different purpose, from driving immediate leads to building awareness or re-engaging past visitors.

Most campaigns start generating data and leads within the first few weeks. However, optimal performance typically comes after 6–8 weeks of testing, keyword refinement and ad optimisation. Consistency and ongoing management are key.

Yes. You’ll always have full access and ownership of your Google Ads account. Transparency is non-negotiable, you can see every dollar spent, every keyword targeted and every performance metric in real time.

Absolutely. We regularly onboard businesses that have existing campaigns. Our first step is to run a detailed audit identifying wasted spend, missed opportunities and areas for improvement before building a new strategy. If you’re new to Google Ads, you can get started with a free consultation to discuss your goals and how we can help.

We track key performance indicators (KPIs) such as conversions, click-through rate (CTR), cost per lead, and return on ad spend (ROAS). Reports are sent monthly and reviewed with you to ensure clear insights and data-driven next steps. Agencies provide transparent reports on these KPIs, allowing for informed decision-making.

There’s no one-size-fits-all answer. Your budget depends on factors like competition, location, and your goals. We help you set a realistic budget that aligns with your objectives, ensuring every dollar is focused on high-converting keywords.

Running Google Ads effectively takes time, testing, and technical expertise. A dedicated agency optimises bids, manages keywords, writes compelling ads, and tracks conversions, saving you time while improving ROI and performance.

We’re hands-on, data-driven, and transparent. You work directly with the people managing your campaigns (yes, even the founders). We focus on meaningful results, not vanity metrics. Feel free to request case studies and client testimonials to review our track record of success.

A great ad can only do so much if your landing page doesn’t convert. We build and optimise websites too, ensuring fast load times, clear calls-to-action and strong messaging that turn ad clicks into customers. We also focus on SEO to improve your organic search presence, so your business benefits from both paid and organic traffic.

Our process for creating ad copy and keyword research is centred on finding the most effective keywords for your business. We use advanced tools and ongoing analysis to ensure we’re always finding new opportunities and refining your campaigns for the best results.

Ad extensions provide extra information in your ads, such as sitelinks, callouts, and pricing. We also use promotion extensions to highlight special offers or discounts, making your ads more attractive and increasing the chances of engagement.

We’re hands-on, data-driven, and transparent. You work directly with the people managing your campaigns (yes, even the founders). We focus on meaningful results, not vanity metrics. Feel free to request case studies and client testimonials to review our track record of success.

Ready to stop wasting ad spend?

Let’s build a Google Ads strategy that makes sense for your business and delivers results that matter.

Let’s Talk Google Ads