Google Ads Management
Northern Beaches
Online Projects manages Google Ads for businesses across the Northern Beaches from our Manly office. We help local businesses generate enquiries, bookings and sales while keeping a close eye on where their advertising budget goes.
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Google Ads focused on enquiries and sales
We manage campaigns around commercial outcomes rather than traffic alone. Depending on your business, that may mean phone calls, quote requests, appointments, purchases or qualified leads.
Location targeting can be particularly important for Northern Beaches businesses with defined service areas. We can structure campaigns around the suburbs and regions you actually serve rather than paying for irrelevant traffic across Greater Sydney.
Conversion tracking is set up or reviewed so important actions can be measured through Google Ads, GA4 and other appropriate tracking tools. Reporting then focuses on useful metrics such as conversions, cost per lead, sales and return on ad spend where revenue tracking is available.
Google Ads campaigns matched to your business
Different businesses need different campaign structures. A local plumber may rely heavily on Search campaigns. An online retailer may need Shopping or Performance Max. Some businesses may benefit from remarketing or Display campaigns alongside Search.
We research keywords, competitors, search intent and geographic demand before deciding how the account should be structured. Campaigns are then built around your services or products, locations and business priorities.
We also review existing accounts. In many cases, improving an established campaign starts with understanding which search terms, locations and landing pages are consuming budget without producing worthwhile results.
Ads are only part of the campaign
The search term, ad and landing page need to work together. We develop ads around the service, product and search intent, then make sure visitors arrive on a page that matches what they were looking for.
If the landing page is slow, unclear or difficult to use on mobile, sending more paid traffic to it may simply waste more money. Online Projects can improve existing landing pages or build dedicated campaign pages where required.
We can also track forms, calls, purchases and other important conversions so optimisation is based on business outcomes rather than clicks alone.
Ongoing campaign optimisation
Google Ads should not be set up and forgotten. We regularly review search terms, keywords, negative keywords, targeting, budgets, bidding, ads and conversion data.
What changes depends on what the account data shows. Search terms that waste budget can be excluded. Strong campaigns may receive more budget. Ads and landing pages can be tested when conversion rates need improvement.
There is no universal timeframe for optimisation. Some campaigns generate enquiries quickly, while others need more data before meaningful decisions can be made.
Google Ads managed from Manly
Online Projects is based in Manly and works with businesses throughout the Northern Beaches. You deal directly with the team working on your campaigns rather than having strategy, implementation and reporting separated between different departments.
Google Ads can also be connected with your wider marketing. Our team works across SEO, web design, landing pages and conversion rate optimisation, which means we can address problems outside the Ads account when they are affecting campaign performance.
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Who we manage Google Ads for
Our Google Ads clients include local trades, professional services, health businesses, property businesses, retailers and eCommerce stores.
Some need local leads from a defined Northern Beaches service area. Others sell products or services across Sydney or Australia. We structure the campaign around where your customers are and how they search rather than forcing every business into the same local campaign template.
Frequently asked questions
Campaigns can begin generating traffic and enquiries soon after launch, but early results do not necessarily represent long-term performance. How quickly enough data becomes available depends on search volume, budget, competition and conversion volume.
No. We operate on month-to-month agreements. Communication and support are vital for effective campaign management, and we’d rather earn your business each month than trap you in a contract. If your business needs change, you scale up, scale down, or pause. Most businesses stay because the campaigns produce results, not because paperwork forces them to.
Yes. Your business retains access to its Google Ads account and campaign history. We believe clients should be able to see where their advertising budget is being spent.
Talk to our Northern Beaches Google Ads team
If you are already running Google Ads, we can review your campaigns, search terms, conversion tracking and landing pages to see where budget may be wasted.
Starting from scratch? We can recommend the campaign types, targeting and budget that suit your business.
Contact Online Projects in Manly to discuss Google Ads management for your Northern Beaches business.
