Social Media Ads Agency
Northern Beaches
Online Projects manages paid social campaigns for businesses across the Northern Beaches from our Manly office. We plan and manage Facebook and Instagram advertising for local service businesses, professional services, health, property, retail and eCommerce brands.
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Meta Ads management from strategy to conversion
Running ads in Meta Ads Manager is only one part of the job. Performance also depends on the offer, creative, audience, landing page and follow-up process.
For most Northern Beaches businesses, Meta is the main paid social platform. LinkedIn or TikTok may also make sense where the audience and campaign objective suit those platforms.
Our paid social service can include
Our Social Media Advertising Services
Northern Beaches businesses come to us with different needs. Some want more leads next week. Others want a proper digital strategy that builds over time. Here’s what we offer.
Facebook and Instagram advertising
Meta Ads can generate leads, promote services, drive online sales, build remarketing audiences and reach people who may not yet be actively searching for your business.
For lead generation, we can direct users to a website landing page, Meta instant form or another suitable conversion path. For eCommerce, we focus on product discovery, retargeting and sales while making sure advertising connects properly with the store and tracking setup.
We do not rely on a fixed cost-per-lead benchmark. Results vary according to industry, audience, offer, competition, creative and budget. We agree on useful KPIs before launch and judge performance against the economics of your business. Meta currently supports lead campaigns using website destinations, instant forms and messaging, so this gives the page useful specificity without promising a particular CPL.
Creative built for paid social
Creative has a major influence on whether someone stops, watches and responds to an ad. Our team can develop images, short-form video, Reels, Stories and ad copy around the campaign rather than treating creative as an afterthought.
We test different messages, hooks, formats and offers. When creative starts losing effectiveness, we can introduce new variations rather than continuing to spend on the same ads. Online Projects already includes Reels, video, image and Story assets within its paid social service, so this is a much stronger section than relying on a generic CPM benchmark.
Landing pages and conversion tracking
Getting the click is not enough. If the landing page is slow, confusing or disconnected from the ad, campaign performance can suffer.
Online Projects can plan or improve landing pages so the message, offer and call to action continue naturally from the ad. We also set up or review conversion tracking so enquiries, purchases and other important actions can be measured as accurately as the available data allows.
Where required, our website, CRM and conversion rate optimisation teams can improve what happens after the lead arrives. Landing page planning is already included in the agency’s current paid social offer.
How our paid social process works
1. Strategy and campaign planning
We start with your goals, customers, offer, previous campaign data and budget. We review what you have tried and determine the audience, campaign objective, creative requirements and conversion path.
2. Creative and campaign setup
We develop the campaign structure and advertising assets, then configure targeting, tracking and conversion events. Where a landing page is required, we make sure it supports the campaign before traffic is sent to it.
3. Launch and ongoing optimisation
After launch, we review performance and test audiences, creative, messaging, placements, budget allocation and landing pages. Reporting focuses on leads, sales, cost per acquisition and return on ad spend where these can be measured reliably. This closely reflects Online Projects’ existing paid social workflow without committing the agency to arbitrary daily, weekly and quarterly activity schedules.
Paid social for Northern Beaches businesses
We work with businesses across Manly, Brookvale, Dee Why, Freshwater, Balgowlah, Frenchs Forest, Narrabeen, Mona Vale, Avalon and surrounding suburbs.
Local knowledge can help with geography and messaging, but targeting alone does not make a campaign work. We combine location targeting with audience strategy, creative, conversion tracking and ongoing testing. Online Projects is based at The Corso in Manly, which supports the local positioning without overstating how much suburb knowledge alone affects ad performance.
Frequently asked questions
There is no standard budget that suits every business. The right starting point depends on your market, customer value, target area and campaign goals. We recommend an advertising budget after reviewing the opportunity. Management fees are quoted separately.
Paid social can begin generating traffic, leads or sales soon after launch, but early results are not a reliable long-term benchmark. Campaigns usually need testing and optimisation before performance settles.
Facebook and Instagram are the main platforms we manage for paid social. LinkedIn can suit some B2B audiences, while TikTok may suit businesses with strong visual content and younger audiences. Online Projects currently references Meta, TikTok and LinkedIn within its broader paid social offering.
No. Performance depends on factors including competition, demand, your offer and how people respond to the creative. We set targets, track results and adjust campaigns based on the data.
Talk to our Northern Beaches paid social team
If you are already running Facebook or Instagram Ads, we can review the campaigns, creative, tracking and landing pages. If you are starting from scratch, we can build the campaign setup around your goals and budget.
Contact Online Projects in Manly to discuss your paid social advertising.
