Social Media Management
Northern Beaches
Posting when you remember is not much of a social media strategy. Online Projects manages social media for Northern Beaches businesses from our Manly office, covering planning, content creation, posting and ongoing account management.
Trusted by
107+ Google Reviews
Social media managed by a local team
Online Projects is based in Manly, so Northern Beaches businesses can work directly with a local marketing and creative team. We manage accounts across industries including trades, professional services, property, health, hospitality, retail and lifestyle businesses.
The strategy changes with the business. A restaurant may need regular photography and short-form video. A professional services firm may need useful LinkedIn content and stronger brand consistency. A local service business may benefit from Facebook and Instagram content supported by paid campaigns.
We decide what to publish based on your audience and business goals, rather than filling a calendar for the sake of posting. Online Projects currently describes its organic social work as strategy, content creation, account management and consistent publishing across Meta and LinkedIn, with TikTok capability as well.
Our Social Media Services
Social Media Management
We plan, create and publish content so your accounts stay active without someone inside your business having to chase posts every week.
Our managed social media service can include:
Photography, video and social content
Good social media needs something worth publishing. If your business does not already have enough photos or video, our content team can plan and shoot it for you.
Content can include photography, short-form video, Reels, Stories, interviews, product content and branded graphics. We plan shoots around what the social strategy actually needs, which means you build a useful content library rather than ending up with dozens of images that never get posted.
Online Projects provides photography, video production, editing and social content as part of its current content service.
Need paid social as well?
Organic social keeps your brand active and gives customers something current to see when they check your business. Paid social has a different job. It puts campaigns in front of selected audiences to generate leads, enquiries or sales.
Online Projects also manages Facebook, Instagram and other paid social campaigns. Organic and paid social can work together, but we manage them as distinct services with different objectives and reporting.
Facebook and Instagram advertising
Meta Ads can generate leads, promote services, drive online sales, build remarketing audiences and reach people who may not yet be actively searching for your business.
For lead generation, we can direct users to a website landing page, Meta instant form or another suitable conversion path. For eCommerce, we focus on product discovery, retargeting and sales while making sure advertising connects properly with the store and tracking setup.
We do not rely on a fixed cost-per-lead benchmark. Results vary according to industry, audience, offer, competition, creative and budget. We agree on useful KPIs before launch and judge performance against the economics of your business. Meta currently supports lead campaigns using website destinations, instant forms and messaging, so this gives the page useful specificity without promising a particular CPL.
Creative built for paid social
Creative has a major influence on whether someone stops, watches and responds to an ad. Our team can develop images, short-form video, Reels, Stories and ad copy around the campaign rather than treating creative as an afterthought.
We test different messages, hooks, formats and offers. When creative starts losing effectiveness, we can introduce new variations rather than continuing to spend on the same ads. Online Projects already includes Reels, video, image and Story assets within its paid social service, so this is a much stronger section than relying on a generic CPM benchmark.
How our paid social process works
1. Strategy and planning
We start with your business, audience, brand and existing social accounts. We look at what has worked before, what your competitors are publishing and which platforms deserve your attention.
2. Content creation
We build a content plan and create the required captions, graphics, photography or video. Everything should feel recognisable as your business rather than content that could belong to any company in the same industry.
3. Publishing and management
Approved content is scheduled and published consistently. We monitor performance and use the results to influence future content rather than repeating the same approach month after month.
4. Reporting and review
You receive regular reporting on content performance and audience engagement, with recommendations for what to continue, change or test next. This aligns with Online Projects’ current four-stage process of strategy, content creation, posting and scheduling, then monitoring and optimisation.
Social media services across the Northern Beaches
Our Manly team works with businesses across Brookvale, Dee Why, Freshwater, Balgowlah, Frenchs Forest, Narrabeen, Mona Vale, Avalon, Newport and other Northern Beaches suburbs.
We also work with businesses elsewhere in Sydney and Australia. The Northern Beaches remains an important local market for Online Projects, with the agency currently operating from The Corso in Manly.
Frequently asked questions
Pricing depends on the number of platforms, posting frequency, design requirements and whether you need original photography or video. We scope the service around what your business can realistically use rather than selling the same posting package to everyone. Contact us for a quote based on your requirements.
There is no standard timeframe. Organic social media usually builds through consistent publishing over time rather than producing an immediate jump in enquiries. We look at content performance, engagement, audience growth and relevant business outcomes, then adjust the strategy as we learn what resonates with your audience.
Our go-to focus is the Northern Beaches because local expertise gives our clients a genuine edge. Local agencies perform hyper-local geo-targeting to reach consumers in specific areas, and that’s hard to replicate from a distance. We do work with established clients across Sydney and Australia for larger campaigns, and we can discuss remote services if your business has relocated but wants to maintain its Northern Beaches presence.
It depends on your customers and the type of content your business can produce. Instagram and Facebook suit many consumer and local businesses. LinkedIn can be useful for B2B and professional services, while TikTok may suit brands that can regularly produce strong short-form video. We recommend the platforms that make sense rather than assuming every business needs to be everywhere. Online Projects currently manages content across Instagram, Facebook, TikTok and LinkedIn.
Take social media off your to-do list
If your accounts have become inconsistent, repetitive or simply neglected, Online Projects can manage the process from planning through to publishing.
Talk to our Manly team about social media strategy, ongoing management and content creation for your Northern Beaches business.
Book a discovery call to get started.
